Vitasoy Website Improvement
SEO & Content Marketing
The Goal
Utilize SEO & Content Marketing to improve Vitasoy NA's main website's traffic
The Strategy
Improve SEO fundamentals of the website starting with technical optimization. Optimize the website to improve load speeds, which leads to improved UX and leads to better search results via improved Google's core web vital standing. Optimizing content & user journey on website improves UX & dwell time which boosts search ranking. Improve keyword focus leading to better alignment with target user search intent
112%
increase in Organic Search Traffic
142.47%
increase in page views
109%
increase in Sessions